Notary in Full Bloom: How to Attract More Clients as Winter Thaws

Winter may be coming to a close, so why not start planting the seeds now to give your Remote Online Notary (RON) business a boost? If you're struggling to attract new clients, don't worry - here are some fresh ideas and strategies that are sure to bring in more customers. Work on this in March and you will have April showers that will make your May flower!

1. Embrace the Warmth of Social Media

Social media is a great way to promote your Remote Online Notary business and reach a wider audience and it’s cheap (or it’s cheep, cheep like Easter chicks). You can create a business page on Facebook, Instagram, or LinkedIn and showcase all the amazing services you offer. Use eye-catching images and videos to highlight your expertise and show potential clients what makes you stand out. Next, spread the word to your friends, family, and followers on social media. Encourage them to share your business page with their network, and don't forget to use hashtags to boost your visibility and attract more clients. Even if you think your friends and family know what you do for a living, tell them again. Don’t assume your friends know all the services you offer. You should tell them, then tell them again in a different way, then tell them again in another way. Remember, we are sowing seeds and nurturing our Notary garden.

1. Reviews are like Sunshine

Online reviews are super important when it comes to attracting new clients. Positive reviews on Yelp, Google, or Facebook can greatly boost your credibility and help you stand out from the competition. So, don't be shy - ask your clients to leave a review after their appointment. As most notaries are painfully aware, our fees are fixed by the State, so when you go above and beyond for your client, there is no shame in asking for a little something in return. You can follow up with an email thanking them for their business and including a link to your business page on Yelp, Google, or Facebook. And, if you really want to sweeten the deal, consider offering a small incentive like a discount on their next notarization.

1. Bring a Little Spring into Their Step with Discounts

Everyone loves a good deal, and offering discounts to repeat clients is a great way to encourage them to come back again and again. Maybe you want to consider offering a loyalty program where clients can earn a free notarization after a certain number of appointments? Or you could also offer a discount to clients who refer new business to you. These incentives show your clients that you value their business and want to reward them for their loyalty. Remember, you are a business owner. There is a reason that stores offer sales and promotions.

1. Warm Them Up with Your Availability

As a remote online notary, you have the advantage of being available at any time and from anywhere. This means you can attract clients who need notarization outside of regular business hours or who can't travel to a physical location. To make the most of this advantage, make sure to advertise your availability outside of regular business hours. This could include offering appointments on weekends or evenings or even offering 24/7 availability for emergency notarizations. By making yourself available when others won't, you can attract more clients who are looking for convenience and flexibility. Don’t be left in the cold. Spring into Action!! As we approach the end of winter and transition into spring, now is the perfect time to give your RON business a burst of new life. By using social media to promote your services, asking for reviews, offering discounts to repeat clients, and making yourself available at all hours, you can attract more clients and grow your business. Embrace the warmth of spring and bring new energy to your business as you step out of the winter chill. With these strategies, you're sure to see your Remote Online Notary business flourish in the months ahead. Bring a little bit of spring into your business and watch it blossom!