When I first started as a Mobile Notary Public & Loan Signing Agent I was told by the woman who taught me not to tell anyone what I was doing (or how much I made doing it because I'd surely create competition for myself. And, I did just that while I built up my own Notary Signing Agency and eventually Notary Stars over the past decade. Now, we often hear about how big tech companies like Snapdocs are causing us issues as Loan Signing Agents for various reasons but they are not the only dragon to slay when it comes to our industry. Nearly, and every, industry is now subject to being marketed to by Affiliate Marketers and Click Funnels. They (Affiliate Marketers & Click Funnels) are the new late-night infomercials that have sold everything from careers to lotions, potions, and pills to get rich while those who buy into it rarely get their dreams to come true.
I wanted to break this down for you and if you share one article this year, please share this one with a fellow notary, because at this point we either need to all ban together against Affiliate Marketers and Click Funnels or they are going to truly ruin our industry.
An Affiliate Marketer is a person, and sometimes a group of people, who have great personalities, are often magnetic, and are able to speak to an audience with great ease about a certain product they used. They are provided links for the product that when you click on them you are tracked instantly until you buy the product (often for up to one year as an incentive for the affiliate marketer to create a journey for you).
Now, these people do not do this alone at all. If you hear them speak once about something you are probably not going to buy anything they are selling. We were all told on larger purchases to be careful about things like that. So they start Click Funnels, which are designed to start a real conversation with you, often one-sided, because they've already found what you are interested in the most. Which in our industry is earning money.
So they pull at your heartstrings talking about how you can "Make Six-Figures" and tell you all the things about how they love their job and life. They don't go over any of the hard parts of the job they are selling because many of them are not actually doing the job at all. They are making money posting social media videos for you to click on, be tracked, and then a commission off of you once you finally take the plunge into what they are selling. One of the most recent discoveries is that these marketers are being paid up to 35% of an entry-level course which equals about $175 just to get you into the door. Honestly, I would make TicTok videos all day for those prices (if I was dishonest). Most of us never read the fine print on their sites and with social media, they get you into their Click Funnels without you ever having to visit the sites. But then it doesn't stop there- everything you do after you are in the door and everything they suggest to you is making them money!
My personal favorite is the woman who talks about doing a signing, grabbing some groceries, and boom it's a $1000 day. But if you dig deeper, past the fake news article anyone can purchase to be running from THE SUN, you'll find that she's in a city with a population of 170,000 people and only has just a few orders under her belt combined between Snapdocs, SigningOrder, and ZigSig. She talks about how she made $14,000 in one month and although that is possible we don't believe it to be exactly true based on her location and public order counts. We actually sent her some orders just to test her and she'd definitely not take orders for $175 per signing. She's taking Loan Signings for under $85 dollars and is very happy to get them! Yet we don't see her talking about those. Because she's going to make her money on the back end of things when you buy what she is selling. All you have to do to get a news article these days is to buy one so please don't believe everything you read. These stories are fabricated to lure people in.
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