Have you played around with ChatGPT yet? It's pretty cool, right?
Right now, there's a big rush to use A.I.to help create content for social media and websites and although these tools can very helpful there are some things you really need to know. If you thought that Google was just going to step aside and allow A.I. generated content start taking over its search results- you would be wrong. Google just updated it's policies and there are some things you really need to know. Especially, since one of the biggest booms in trainers right now is to teach you how to use ChatGPT or even just to introduce you to it. It's so enticing, I know, because creating content is hard work. Especially content that ranks, gets found, and converts customers. But before you go investing hundreds or thousands of dollars for the easy path, please keep your eye on what is really happening with A.I.
One of the biggest things that stand out in the policy update which you can see for yourself is:
Automated Content: We (Google) do not allow reviews that are primarily generated by an automated program or artificial intelligence application. If you have identified such content, it should be marked as spam in your feed using the <is_spam> attribute.
I have to say I personally appreciate that update. Because you shouldn't be able to cheat your way into reviews. Especially if you are working hard at your job!
According to Niel Patel, one of the marketing geniuses I seriously look up to, "Google has generally taken a stance that they are ok with content written by A.I. as long as it benefits people and isn’t focused on manipulating search results." His article goes on to explain how A.I.'s content is not always correct. In fact, it seems to be getting worse and worse according to Popular Science (JUNE 2023). Now, of course, popular science is going after heavy hitting topics like math and medical questions - but aren't all fields of work interest important? For instance, a Notary Public is a pretty serious career choice as what we say and do can alter someone's path in life.
I'm not saying that you can't use A.I. to generate content, I do. However, you can't use A.I. just yet to do the job for you entirely. When I am building websites these days, I do in fact use A.I. Technology, but you have to really weed through fact and fiction. You also have to take into consideration that computers don't have feelings or understand social norms at the moment. For instance, I was recently working on a website for a massage therapist who offers mobile massage. And ChatGPT returned this sentence that was rather creepy: "Hiring a mobile Massage Therapist is so much more secure than going to a salon where prying eyes may be watching you undress for your massage." Whether that is true or not, why would you put something like that on a website trying to attract clients?
In my professional opinion at this point and time, ChatGPT is really just a prompting tool for your brain. I am also in agreement with Neil Patel who believes that Google is already finding ways to block A.I. content. I wouldn't be surprised if don't' find ways to penalize 100% A.I. generated content in the near future. Remember: GOOGLE looks for authoritative, nearly living, brilliant information to serve their webpages. And believe me, after holding the title of being trusted with 98% off all Internet searches, they aren't going to just start serving up any old computer-generated content.
I'll be touching on this in my upcoming SEO Conference on August 12th. Where I'll be teaching you what Search Engine Optimization is and how anyone can do it. I hope you'll join because I'll also be covering these topics:
Understanding Search Engines & How They Actually Work
Choosing The Best Website Builder (And Why It Is So Important)
Why You Don't Need Any Design Skills What-So-Ever to Achieve High Rankings
Choosing The Best Keywords For Your Website
Geo-Tag Your Website for More Local Traffic
Thinking Like Your Customer So You Get Found
Making Pages For Your Users, Not Search Engines- And Search Engines Will Deliver
Unique Content Is Your Very Best Friend
Timing (How Long Will Someone Spend On Your Website)
How Many Times Can You Organically Use A KeyWord Anyway
Sneaky Ways To Use Images as Keywords for SEO Boost
H1 through H5 Text Tags (or Labeling Text)
Localizing Your SEO Searches by Zip Codes
What About Services???
Meta Tags & Meta Descriptions
Hard Coding Key Words (No Coding Experience Required)
Your Website Speed (Desktop Vs. Mobile)
Setting Your Favicon & Social Media
How Social Media Plays Into Your Business & What You Need to Do
- Facebook
- Twitter
- Instagram
- Next Door
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